From Soil to Supplement: How Synergy Group Builds LTV Through Ethical Sourcing and In-House Manufacturing

Solution

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Thatcher and his team stayed the course with a values-aligned growth strategy built around three pillars:

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1. In-House Manufacturing from Day One

Synergy manufactures its products in their own facility in Moab, Utah—ensuring full control over process, purity, and people. Their SuperPure® extraction method avoids chemical solvents entirely, opting instead for slower, more planet-conscious methods using CO₂ and ethanol.

“It’s slower, more expensive—but far better for the planet and our customers,” Thatcher shared. “And once we perfected it for turmeric, we expanded it across a wide range of herbs.”

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2. Direct-to-Customer Relationships

From the early days of taking mail-in orders by phone, Synergy has prioritized direct engagement. Today, they maintain a live, in-house customer support team—never outsourced—and view their website not just as a store, but as a platform for education and connection.

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3. Full Supply Chain Transparency

Synergy shares detailed insights into where and how their ingredients are sourced, extracted, and processed. Customers increasingly value this transparency—and it’s deeply embedded in how the company operates.

Learn more: thesynergycompany.com/pages/quality-testing

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