Making Business Connections Better: How OTT & SD-WAN Work Together

‍Making Business Connections Better: How OTT & SD-WAN Work Together

In today's tech-centric landscape, having a robust internet connection is paramount. As businesses increasingly turn to the cloud, the demand for impeccable connectivity escalates. OTT stands out in this scenario.

What is OTT? OTT allows businesses to utilize one internet service provider (ISP) while sourcing cloud services from another, essentially using the internet for one function while streaming content from a different source.

Benefits of OTT:

• Choose your preferred ISP.
• Retain control over settings and configurations.
• Save money, especially beneficial for small and medium-sized businesses.

OTT's Challenge: Quality Issues Despite its advantages, OTT can encounter challenges in maintaining consistent quality, especially for voice communications:

• Jitter: Unwanted interruptions in audio due to data mishaps.
• Latency: Delays leading to voice echoes.

How MSPs Enhance OTT with SD-WAN Managed Service Providers (MSPs) play a pivotal role in amplifying the capabilities of OTT through SD-WAN. SD-WAN, or Software-Defined Wide Area Network, is a modern approach to managing and operating WAN connections. By dynamically directing traffic over a mix of private and public access types, SD-WAN offers a more flexible and efficient network.

For OTT, this means:

1. Optimized Bandwidth: SD-WAN prioritizes critical OTT traffic, ensuring smooth streaming and communications.
2. Improved Reliability: SD-WAN can instantly switch to the best available path, reducing issues like jitter and latency in OTT services.
3. Enhanced Security: Integrated encryption and security protocols within SD-WAN protect OTT data streams from potential threats.

Why MSPs are Key in This Equation:

• Guided Management: They provide active monitoring and management of SD-WAN, ensuring optimal performance.
• Security: They introduce advanced security measures and protocols.
• Flexibility: MSPs offer tailored bandwidth and configuration adjustments.
• Cost Efficiency: With SD-WAN, businesses can utilize cheaper broadband options without compromising on performance, thereby avoiding hefty expenses.
• Operational Efficiency: Quick and seamless setups, adjustments, and transitions.

Conclusion Pairing OTT with SD-WAN under the supervision of an MSP results in an enhanced, reliable communication infrastructure for businesses. It’s a powerful combo that stands out in the rapidly evolving tech arena.

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Also See:

Services: Network Management